Archive for the ‘Social Psychology’ Category

Cognitive dissonance is an uncomfortable feeling caused by holding two contradictory ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance by changing their attitudes, beliefs, and...

May 25, 2010 | In: Social Psychology

Bystander Effect

The bystander effect is a social psychological phenomenon that refers to cases where individuals do not offer help in an emergency situation when other people are present. The probability of help has in the past been thought to be inversely...

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