June 21, 2011 | In: Cognitive Psychology
Alan Baddeley on the Cognitive Revolution
Alan David Baddeley FRS, CBE (born 1934) is a British psychologist. He is professor of psychology at the University of York. He is known for his work on working memory, in particular for his multiple components model.
Education
Baddeley graduated from University College London in 1956 and obtained an M.A. from Princeton University’s Department of Psychology in 1957, followed by a Ph.D. from University of Cambridge in 1962.
Career
Notably, Baddeley (working with Graham Hitch) developed an influential model of working memory, Baddeley’s model of working memory, arguing for the existence of multiple short term memory stores, and a separate interacting system for manipulating the content of these stores. The model accounts for much of the empirical data on short-term retention and manipulation of information.
His landmark study in 1975 on ‘Capacity of Short Term Memory’ showed that people remembered more short words than long words in a recall test. This was called the word length effect and demonstrated that pronunciation time rather that number of items determines the capacity of verbal short term memory.
He was elected a Fellow of the Royal Society in 1993. In 1996, he was elected a Foreign Honorary Member of the American Academy of Arts and Sciences.
Source: http://en.wikipedia.org/wiki/Alan_Baddeley
In the previous video, titled: The riddle of experience vs. memory cognitive traps, Daniel Kahneman and experience happiness information is given about.
