Posts Tagged ‘Social Psychology

Cognitive dissonance is an uncomfortable feeling caused by holding two contradictory ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance by changing their attitudes, beliefs, and...

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[flv]http://openmedia.yale.edu/projects/courses/spring07/psyc110/flash/psyc110_16_040907.flv[/flv] Transcript of this video

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