Cognitive Dissonance Theory

Cognitive dissonance is an uncomfortable feeling caused by holding two contradictory ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance by changing their attitudes, beliefs, and behaviors, or by justifying or rationalizing them. It is one of the most influential and extensively studied theories in social psychology.
Source: http://en.wikipedia.org/wiki/Cognitive_dissonance

Related posts

Leave a comment